Gusto collective is asia's leading brand technology group and operates in two business domains: crafting tech-powered storytelling for brands and developing immersive technology tools for storytellers.  the company was founded in january 2020 by aaron lau, a technology and branding veteran, and renowned business leader. With a mission to future-proof communication for a new generation of consumers, the company specializes in developing tools and immersive content within the spheres of ar/xr, web2 to web3 activations, metahuman ips and emerging ai solutions.  the group has over 200 full-time gustodians across six offices in hong kong, shanghai, singapore, kuala lumpur, london and paris. Since its founding, the company has garnered widespread industry recognition as forbes asia's 100 companies to watch and as a multi-award winner recognized for excellence in nft innovation and creativity. Gusto has recently completed its seed plus fundraising at $23 million usd, with animoca and gaw capital leading the round.